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« Failure is Not the end | Main | Giving »
Monday
22Jan

Color to Success:Personalities Part 1

Over the course of history many studies have been done about personalty studies. Phlegmatic, Sanguine, Melancholy and Choleric. Don't ask me how to pronounce those, I have no idea. I prefer yellow, blue, green and red. That's the colors of the different personalities, the Colors to Success, much easier to remember. So what does this have to do with network marketing? Have you ever wondered why one person can talk to ten people and not sponsor anyone and someone else talks to the same ten people and sponsors eight of them-for the same opportunity?

Different things are important to different people. You can't talk the same way to everyone. Scripts are a great guideline but you can't just read them word for word, it doesn't work. Enter the personalities. Who are you talking to? What's important to them? What's the right thing to say? Wouldn't it be nice to be able to figure it out within the first few minutes of the conversation! OK, let's go over some of the points staring with the yellow personality.

Yellows (Phlegmatic) make up 35% of the population. They're the best listeners. They're dependable, patient, supportive and easy to get along with. They are very open with their feelings but when you ask them a question the answers are short. Yellows are polite and soft spoken and they hate bullies and pushy people. When they do anything it's not for themselves or for money, all they want to do is help people. If you tell them they can make a ton of money, you'll turn them right off-the conversation will be over. This personality will perish in a stairstep-breakaway compensation plan.

If you're talking to a yellow, be caring and patient. Talk softly and slowly. It's all about helping people and making a positive difference in someone's life. You're not going to sign up a yellow too quickly. It's important to slowly build that relationship. Family, friends and helping is what the yellow is all about. If you can't be sincere and honest and patient you're toast. You can't just pretend to care the yellow will figure it out. Even though the yellow is the best listener you have be a good listener too. Once a yellow gets going they build huge organizations with a high retention rate. They are team players and genuinely care about the people they work with and will help them in any way they can.


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